Steve Normanton Grass-Fed Beef

Jamie Oliver is the British chef who overhauled his own country’s school lunch program. His latest project—reforming the American diet—is the subject of a new documentary series that premiers Friday on ABC. If you are looking at our web site, thinking of buying some grass-fed beef, you are probably not among those who really need to see Jamie’s show. But it makes for riveting television. In the pilot (which will be repeated on Friday), Jamie swaggers into Huntington, West Virginia expecting to be embraced as a savior. Instead, the lunch ladies at the local elementary school knock him back on his heels.