This animated short (sponsored by Chipotle) has gone viral on YouTube. Its anti-industrial-farming message is generating a lot of discussion, but the film is worth watching for the beautiful art direction and music alone. The studio that made the film—Moonbot—is not terribly generous about giving credit to all those who contributed (other than the directors Brandon Oldenburg and Limbert Fabian), but it appears that the Art Director was Joe Bluhm.
One small quibble: I realize “All Natural” is fairly meaningless as a marketing claim, but I’m pretty sure you can’t inject chickens with things that plump them up and call that “All Natural.” Just saying.
Salt is natural, but if I want it in my chicken–that is, your chicken–I’ll put it in myself!
The words “All Natural” become more than a misleading marketing claim when Castorium from a beaver’s anal glands can be used to ‘naturally’ flavor foods. The word ‘misleading’ becomes ‘insidious’ and ‘duplicitous’.
In the way of “All Natural” chicken, what the industry uses to plump chicken, and is considered all natural, is beef and pork waste. So, Omar, read the news. You can inject chickens with things to plump them up and call it “All Natural.”
Yikes!